Same platform. Different business.
Ice and water look alike from the outside — a truck, a route, a recurring customer. They are not alike to run. The route model is different, the units are different, the equipment on site is different, and the money works differently. We build the differences in as configuration, so each business gets software that speaks its own language without us maintaining two products.
Ice delivery
An ice route is a sweep: a territory covered across the week, where the driver reads the box and decides what the account needs. Demand moves with the weather, the season decides whether you are running flat out or barely at all, and the freezer on the customer's floor is your asset sitting in someone else's building.
- Sweep routes — a territory served across a cycle, not a fixed list of pre-booked stops.
- Freezers and merchandisers — what you own, where it is, who services it, what it cost.
- Fill at the box — the driver records what actually went in, and that is what gets billed.
- Seasonal swing — the plan for a July Saturday is not the plan for a February Tuesday.
- Cost per bag — product, labour, fuel and equipment, brought to a number you can price against.
Water delivery
A water route is a schedule: an account has a frequency, and the job is to arrive before the customer notices they are low. Bottles and coolers go out on deposit and have to come back, equipment is often on a lease, and the empties that return are as much a part of the transaction as the full ones going out.
- Standing frequencies — weekly, fortnightly, monthly, with the route built from the commitment.
- Deposits that reconcile — what went out, what came back, and what is still owed on the account.
- Coolers and equipment — installs, exchanges, service calls and returns as part of the same stop.
- Empties on the same ticket — the return is recorded at the door, not guessed at month end.
- Never run dry — the measure of a water route is the call you did not get.
The third vertical is a configuration exercise.
Coffee service and propane are the same shape of business again: recurring accounts, equipment on site, a driver who is trusted with the customer relationship, and money that moves at the door. Because the differences between verticals live in configuration rather than in separate codebases, adding one is a matter of defining its route model, its units, its assets and its money mechanics — not starting over.
Coffee service
Planned. Brewers on site, consumables by frequency, service calls alongside delivery.
Propane
Planned. Tank ownership, usage-driven fills, and delivery rules that have to be right.
Something else?
If you run recurring routes with equipment on customer sites, the model probably already fits. Tell us about it.
Run ice or water routes?
We are building this with operators, not for an imagined one. If you would tell us how your day actually works, that is worth more to us than a sales call is to you.